Bought, Deployed, Forgotten: The Organizational Forces That Keep Software from Reaching Its Intended Users
A significant share of enterprise software purchases never translate into genuine user adoption — not because of technical failure, but because of deeply human barriers that organizations consistently underestimate. From psychological friction to fragmented onboarding and departmental silos, the gap between purchase and activation is wider than most technology leaders acknowledge. Understanding what actually prevents end-users from engaging with licensed software is the first step toward closing